Now Accepting Founding Brands
Launch Your Own Telehealth Brand. We Built the Backend.
Storefront. Providers. Pharmacy. Compliance. Payments. Growth. One platform.
Think Shopify, but for telehealth. Storefront, providers, pharmacy fulfillment, compliance, and payments. All handled, so you can stop waiting for permission to start. Go from concept to live store in weeks, not years.
Free to apply. No credit card required.
The Problem
You know there's a massive opportunity in telehealth. Here's why you haven't launched yet.
"I'd need to hire an entire engineering team."
HIPAA-compliant software. Provider integrations. Pharmacy fulfillment APIs. Secure payment processing. You'd need six figures, a year of dev time, and a CTO who's done this before, just to get to version one.
"One wrong move and I'm dealing with lawyers, not customers."
State-by-state licensing. DEA compliance. Prescribing rules that change at every state line. The compliance burden alone has killed more telehealth brands than bad marketing ever will.
"By the time I build this, the window will be closed."
Custom telehealth infrastructure takes 12–18 months and $500K–$2M to build. That's not a launch plan. That's a prayer. The brands winning right now moved fast. You should too.
What Changes
You always knew it was yours to build. Now the hard part is built for you.
You didn't set out to become a compliance officer, a backend engineer, and a logistics manager. You set out to build a brand. Here's what changes when the infrastructure stops being your problem.
Building it alone
You wake up already behind. A provider integration broke overnight and you don't know yet. Somewhere there's a state line you might be prescribing across, and you won't find out until it's a problem. Every new idea hits the same wall: we'd have to build that. You're not running a company. You're holding one together.
Running on Rowan Care
You open one dashboard and in two minutes you know your practice is healthy. Patients are seeing licensed providers. Prescriptions are moving. Compliance is managed at every layer, and if anyone ever asks who looked at a chart, the answer is already there. Your morning goes to the work you're actually good at: growing the brand. The infrastructure runs quietly underneath you.
This is the difference between owning a real telehealth brand and stitching five vendors together and hoping. You get to be the founder. We'll be the backend.
The Solution
Your brand. Your store. Our infrastructure.
One platform. Everything you need to run a compliant telehealth brand without stitching together five vendors or hiring a compliance team. The hard part is already built, so the part you love is the part you keep.
Your Branded Storefront
Launch a telehealth store that looks and feels like your brand. Your domain, your design, your customer experience, built on infrastructure that's already proven. Split test layouts and product pages to find the highest-converting version.
Licensed Provider Network
Patients see a licensed provider. You don't manage a single one. Consultations, prescriptions, clinical oversight: we handle the network so you stay focused on growth.
Pharmacy Fulfillment
From prescription to doorstep, fulfillment is handled. Custom compounded formulations or ready-to-ship generics. Your brand on the label, our logistics behind it. Automated refill reminders and subscription management turn one-time orders into recurring revenue.
Built-In Compliance
HIPAA, DEA, state-by-state licensing: managed at the platform level. Compliance isn't bolted on. It's baked into every layer so you can operate nationally.
Secure Payments
Compliant payment processing built for telehealth. Subscriptions, one-time purchases, whatever your model needs. Revenue flows to you. Track it in real time, see LTV by cohort, and understand exactly where your growth is coming from.
We're onboarding our founding cohort now. You'll have our team in the room, not a support ticket. Early access members get hands-on onboarding, direct product input, and first access to the full analytics and growth tooling suite.
Join the Founding CohortStorefront Control
Your store. Your code. Your rules.
Theme customization, page-level code editing, version control, and native checkout recommendations today, with a theme and plugin marketplace on the way. The same storefront toolkit that powers the best DTC brands, built for telehealth from day one.
Coming soon
Themes & Theme Marketplace
Customize colors, typography, and layout to match your brand, or start from scratch and build your own, all version-controlled. A curated marketplace of conversion-optimized, compliance-reviewed telehealth themes you can install in one click is on the way.
Coming soon
Plugin Marketplace
A plugin marketplace is on the way. Extend your storefront with reviews, loyalty programs, referral engines, advanced analytics, and more. Every plugin will be reviewed for telehealth compliance and sandboxed from protected health information.
Built-In Versioning
Every storefront change is versioned automatically. Preview updates before they go live. Roll back to any previous state with one click. No developer required.
In-Platform Code Editor
Edit HTML, CSS, and Liquid-style templates directly inside the platform. Pixel-level control for technical founders. Storefront templates are scoped to commercial data only; clinical workflows are architecturally separated.
Checkout Recommendations
Suggest complementary products at checkout and post-purchase. Native to the platform, no third-party app required. Product suggestions only; clinical eligibility is always determined independently by a licensed provider.
Growth Engine
Built to Convert, Not Just to Comply
No duct-taping analytics tools together. No begging your dev team for event tracking. It's all here, day one.
Real-Time Analytics
Revenue, consultations, fulfillment, and conversion rates — updated live, sliced by cohort, product, or traffic source.
A/B Split Testing
Test storefront layouts, product pages, and checkout flows. Statistical confidence reporting built in.
Checkout Optimization
Automated cart recovery, cross-sell sequencing, and checkout flow optimization — designed for healthcare purchase behavior.
Lifecycle Automation
Refill reminders, follow-ups, and re-engagement triggered by real prescription lifecycle events.
Revenue Intelligence
LTV by cohort, churn prediction, and product-level performance analytics for data-driven decisions.
Integrations & Webhooks
Native connections to your marketing and automation tools, custom webhooks for every lifecycle event, and REST API access.
One platform for your store, your providers, and your revenue.
It takes under a minute to apply. No credit card, no commitment.
Product Strategy
Your formulation. Your catalog. Your call.
This is where most platforms box you in. We don't.
Custom Compounded Products
Work directly with compounding pharmacies to develop proprietary formulations: unique blends, specific dosages, and combination products that competitors cannot replicate.
- Proprietary formulations under your brand
- Higher margins and brand differentiation
- Direct brand-pharmacy relationship (you own it)
- The same strategy that built nine-figure telehealth companies
Off-the-Shelf White-Label Products
Launch with pre-approved generics from our catalog (sildenafil, finasteride, tretinoin, and more) under your own brand. Go live faster.
- Ready-to-sell product catalog
- Faster time to first revenue
- Lower barrier to entry
- Validate demand before investing in custom formulations
Start with white-label to validate demand. Layer in custom compounds as you grow. The brands that built nine-figure telehealth businesses ran this exact strategy. Now you can run it without building the infrastructure yourself.
No Lock-In
Use our network. Or bring yours.
Already have a provider relationship? Keep it. Already working with a pharmacy? Plug them in. Our platform connects to your existing partners, or provides ours. You're never locked into a single vendor.
This is your business. We're the infrastructure, not the gatekeeper.
Trust & Security
Compliance isn't a feature. It's the foundation.
Telehealth is a regulated industry. We built for that reality from day one, not as an afterthought.
HIPAA-Compliant Infrastructure
Patient data is encrypted, access-controlled, and auditable at every layer. We execute Business Associate Agreements (BAAs) with every customer.
State-by-State Regulatory Coverage
Licensing requirements and prescribing rules vary by state. The platform manages this complexity so you can operate nationally without a fifty-state legal review.
Documented Prescription Workflows
Every consultation, prescription, and fulfillment transaction follows documented compliance protocols. All clinical actions are performed by licensed providers and pharmacies. The audit trail exists before you need it.
SOC 2 Security Standards
Enterprise-grade security controls protecting your business and your patients' data. SOC 2 Type II audit currently in progress with independent third-party assessors.
What the Platform Handles So You Don't Have To
The Smart Way In
You have three choices. Two of them cost you time or control.
Who It's For
Built for operators ready to own their category.
The brands that defined telehealth ran one playbook: a proven model, custom-compound margins, and recurring revenue that compounds. That infrastructure used to take eighteen months and a seven-figure budget to build. That's the part we already built, and the window is open now.
This is for you if
- You run a DTC health or wellness brand and want to add telehealth and prescription products
- You're a healthcare creator with an engaged audience, ready to launch under your own name
- You operate a pharmacy or clinic and want to expand into branded telehealth
- You want to own a real brand, not resell someone else's
Probably not yet if
- You're exploring telehealth with no audience, product, or brand yet
- You want a side project more than a business you'll grow
- You're shopping for the cheapest tool rather than the most capable platform
Questions
What Founders Ask Us
Early Access
The brands that move first win the category.
You've watched other brands win this category while you waited on a build that never seemed to start. The playbook is proven. The infrastructure has never been this accessible. We're opening the platform to a limited number of founding brands, with hands-on onboarding and direct product input. This is the part where you stop waiting.
We review and reach out
Within 2 business days. A real person from our team, not an autoresponder.
We map your fit together
Your category, your states, your provider and pharmacy options. We confirm what's possible before you commit to anything.
We build it with you
Founding brands get hands-on onboarding. We help you go from approved to a live store.